Auction body language and how to read it

It’s an auctioneer’s greatest tool, but body language can also be a buyer’s ultimate secret weapon. While most prospective buyers are riding their own wave of emotion in the heat of an auction, those who take time to read their competition will have the upper hand. Auctioneer Damien Cooley, director of Cooley Auctions, says watching…

Pre-Easter auction action moves in-room

It was standing room only as more than $30 million worth of property sold under the hammer on a night to out bid any other auction night this selling season. “They were packed in like sardines, it was a really great night and crowd. There definitely was a buzz in the room,” said Damien Cooley…

To bid, or not to bid – that is the question

Bidding at auction, for the uninitiated, can be a nerve-wracking affair. And rightly so – spending thousands of dollars with the wave of a hand is not something most of us do everyday. Damien Cooley says despite how intimidating they can be, auctions are still the most transparent way to buy real estate. Bidders can…

Once, twice, three times to sell

Auctions are the gift that can keep on giving. Damien Cooley says selling under the hammer gives your home three times more charm than selling via private treaty. “With every other method of sale you’ve got one chance of selling. If you put a price on it you’ve only got one chance. The buyer is…